AP Online
05-10-2000
Nike Makes High-Tech Athletic Gear
BEAVERTON, Ore. (AP) -- Sneaker and sportswear marketer Nike Inc. is diversifying into high-tech sports gear to offer devices for athletes like a digital audio player and heart rate monitoring devices.
The athletic shoe maker said today it has created a division called Nike Techlab after several years of study.
``Keeping the athlete in mind, Techlab will pioneer products that fuse sports and technology for the benefit of today's digital athlete,'' said Clare Hamill, vice president of Nike Equipment.
The first of five new products is a digital audio player that will be in retail stores in July and was produced in collaboration with S3's Diamond Multimedia division -- the makers of Rio Audio digital players.
Nike said four other products would be in stores for the Christmas holiday season, including real-time speed-distance and heart rate monitoring devices, a digital compass and handheld sport communication products.
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